OH MY DIGITAL AGENCY®

The Challenge

Oh My Digital® had spent several years building something genuinely exceptional. Since 2017, they'd been scaling values-led brands sustainably, fighting the dodgy operators flooding their industry with cookie-cutter approaches and shady tactics. They'd built their entire business on radical transparency, genuine care for client results and doing what's *actually* best for the people they serve.

The work spoke for itself. Their clients were thriving. But when someone asked "what makes you different?" they froze. They knew they weren't like other agencies cramming account managers between clients and the people with the technical knowledge. They knew they weren't selling things businesses didn't need. They just couldn't articulate exactly why they were special in a sea of agencies all screaming the same "we're different!" message.

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Specific Pain Points:

Several years of brilliant work but zero clarity on their brand identity
Drowning in a saturated market where everyone claims to be different while looking and feeling exactly the same
Incredible at delivery, completely invisible in differentiation
Unsure what their north star was or how to talk about it
Branding was inconsistent
Started the business to fight cookie-cutter approaches but couldn't express that fire
Needed to be seen as the reliable, trustworthy agency who actually cares

"True brand strategists are hard to come by, but the Digital Bloom team really knows how to get to the heart of our client's mission, vision and values."‍

~ Kaitlyn Gillies-Swan, Co-Founder at Oh My Digital®

Strategic Discovery

We started digging. And the more we peeled back, the more we discovered something absolutely beautiful.

Oh My Digital® wasn't confused about who they were. They were living their brand difference every single day. They just couldn't see it because they were standing too close.

Here's what we watched them do. They'd support businesses like enthusiastic cheerleaders on the sidelines. Not just their paying clients. Anyone who needed help. They'd get genuinely excited about someone else's win. They'd care when things got hard. They were business besties before they even had words for it.

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Key Strategic Insights:

Their Nocturnal Truth: If their business disappeared tomorrow, here's what they'd still be doing…. Empowering business owners with real marketing knowledge instead of gatekeeping it. Busting the myths that keep small businesses scared and confused. Proving you can grow sustainably without burning yourself out. They'd still be showing people that marketing's for everyone, not just Instagram models with perfect transitions and fancy ring lights. That was their fire. Strategy with heart. Values first, money second.
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What Makes Them Genuinely Different: They're not your typical "sign a contract and we'll email you reports" kind of agency. They're the friend who gets genuinely hyped when you hit a milestone. The one who'll talk you off the ledge when the algorithm changes and messes with your head. The business bestie who makes marketing feel less like pulling teeth and more like "yas, plz!"

Think about it. Most agencies are chasing whatever makes them the most money. Oh My Digital® caps their client numbers so everyone gets actual attention. They won't take on competing clients because that'd be weird. Their entire team's based in Brisbane (no mysterious overseas contractors). Every strategy's built from scratch for each client because cookie-cutter's lazy. And here's the kicker: they only work with businesses that share their values. If you're not aligned, they'll politely pass. Because great results happen when they genuinely believe in your brand. It's like dating. Not everyone's ready to get married on the first date, so they offer flexible contracts. They've even got a cooling-off period because they get that committing feels scary sometimes.
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Where They Sit: Most marketing agencies are playing the short game. Quick wins. Fast sales. Even if it devalues your brand or loses you repeat business. Oh My Digital® takes the traditional marketing funnel and extends it two steps further. They're not just driving awareness, consideration and purchase. They're building advocacy and loyalty. The kind that turns customers into fans who tell everyone they know.
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Their Mission: To help passionate, ambitious brands kick marketing goals while being backed by a proper #cheersquad.
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Their North Star: Sustainable digital marketing that runs on autopilot.
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The Vibe: They take you back to the 2000s when tech was fun and exciting, not overwhelming and terrifying. With over 14 years' combined experience between them, they mix book smarts with street smarts for a brand experience that's, like, so totally fetch. Rage-on-a-Saturday-morning-on-an-inflatable-couch-while-sipping-from-a-curly-straw kind of energy. Making marketing feel like it did before everyone made it complicated.

What We Built

✿ Strategy:
We lovingly pushed them to see what we were seeing. They were already living as the hype girls of the marketing world. Already cheerleading for their clients like business besties. Already making marketing feel fun and achievable instead of scary and overwhelming. Why not own that completely?

We positioned them exactly as they were: the business besties who help service-based founders scale sustainably without the hustle. The #cheersquad who makes marketing sell while you sleep. Strategy with heart, wrapped in 2000s nostalgia and down to earth care.

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✿ Voice Architecture:
Readcity Writing developed a voice that sounds like Elle Woods meets professional Barbie with a sprinkling of romance. Cheerful, friendly and genuinely excited for you, but also assertive, brave and deeply informed. Business bestie energy backed by serious expertise.

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✿ Visual Identity:
Here's where it got really fun. They went from blended-in and forgettable to absolutely unmissable.

We created a total visual experience. 90s meets noughties, meets Barbie, meets Spice Girls, meets Mean Girls, meets cheerleader culture. But here's the thing: it's not random nostalgia. It's strategic. Every colour choice, every illustration, every design element reinforces that they make marketing feel like it did when tech was exciting, not exhausting.

We overhauled their logo and built it into a complete suite. Refined their fonts and colours. Created imagery guidelines that scream "we're approachable experts." Every single element designed to communicate "marketing can be fun again and we'll show you how."

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Additional Deliverables:

Complete illustration and graphic elements suite bringing personality to every touchpoint
Social media Canva template collection making consistency easy
Comprehensive style guidelines teaching their team exactly how to use everything
Creative direction for team photoshoot styling
Ongoing graphics support as they grew
Complete brand guidelines documentation

The Transformation

Oh My Digital® went from confused to crystal clear. From invisible to unmissable. From blending in with every other agency to standing out as the only business besties in the marketing world.

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Business Impact:

Unshakable clarity on who they are and who they serve
Brand foundations attracting quality leads who already get it
Clear positioning as the go-to for values-led service-based businesses
Strategy guiding every decision through simple filters
Reputation as the anti-cookie-cutter, values-first agency
Visual presence finally matching the brilliant work they'd been doing all along
Enquiries from leads because of their branding alone

Before → After:

Before: Several years of exceptional work but completely unable to express what made them special. They knew they weren't like other agencies but had no words for it. Fighting dodgy operators without clear positioning to rally behind. Incredible at delivery, invisible in differentiation. Their client results were miles better than their branding showed.‍
After: Crystal-clear positioning as the #cheersquad for service-based businesses. Owning their role as business besties who make marketing fun, accessible and sustainable. Visual identity that stops scrolls before a single word's read. Attracting dream clients who share their values and genuinely want to work with them. Brand foundations guiding every growth decision with confidence.

The Journey:

How it started: Two founders frustrated by the lack of transparency in their industry. Sick of watching agencies sell cookie-cutter approaches and stick useless account managers between clients and real expertise. They built something better in 2017, but struggled to show the world what made it special.
How it's going: Brisbane's go-to for values-led brands wanting sustainable growth. Working with everyone from passionate startups to large companies across Australia. Five-plus years deep into partnering with Digital Bloom on their own clients' branding projects. Living proof that strategy with heart beats strategy with hustle every single time.

Or, in Oh My Digital’s® words…

"We've engaged Sarah and the team at Digital Bloom on a number of branding projects for our clients, ranging from startups to big corporates, and they nail it every single time. True brand strategists are hard to come by, but the Digital Bloom team really know how to get to the heart of our client's mission, vision and values, and communicate it to their dream clients! We've been working with Digital Bloom for five-plus years now and couldn't recommend them more highly."

~ Kaitlyn Gillies-Swan, Co-Founder, Oh My Digital Agency®

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"Wow, wow, wow. Words can't describe how excited we were to receive our new branding from Digital Bloom! Sarah and her team did an absolutely epic job. The level of detail they went into and the elements provided were absolutely outstanding. We're so excited to roll out our new brand and be able to look profesh across every touch point! Thank you, thank you!"

~ Hayley & Katy, Co-Founders and Directors, Oh My Digital Agency®

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What Emerged…

Here's the thing about being too close to your own business. Sometimes you're already living your brand difference and you just can't see it.

Oh My Digital®'s competitive advantage wasn't in their technical marketing expertise (though that's rock solid). It's in how they make business owners feel. Like you've got genuine besties in your corner who are actually excited about your wins. Like marketing can be fun again instead of this overwhelming thing you dread touching. Like you can grow sustainably without hustle culture burning you out.

That emotional difference was growing beneath the surface all along. We just had to uncover it, name it, and express it through strategic positioning and nostalgic brand identity that feels like coming home.

They went from invisible to unmissable. From one of many to one of a kind. Sometimes the truth's been blooming in the midnight garden all along. It just needs the right conditions to flourish.

OH MY DIGITAL AGENCY®

Attract your dream audience and convert them into committed customers with marketing that sells in your sleep.

"True brand strategists are hard to come by, but the Digital Bloom team really knows how to get to the heart of our client's mission, vision and values."‍